The Persuaders

The Persuaders is Dublin's only dedicated marketing show covering a diverse range of topics such as advertising, digital trends, sales promotion, sponsorship and direct marketing. Each week, presenter Alex Gibson interviews top Irish and international guests and reports from major Irish conferences covering marketing topics. The show has aired since 2000, making it Ireland's longest running business programme. Alex is Assistant Head – School of Marketing, College of Business, Technological University Dublin. He has been a recipient of the Irish Marketing Educator of the Year award from the Marketing Institute of Ireland,  and received its Fellowship. For his work on The Persuaders he received the Podcaster of the Year award from the Irish Internet Association.