The Persuaders

The Persuaders is Dublin's only dedicated marketing show covering a diverse range of topics such as advertising, digital trends, sales promotion, sponsorship and direct marketing. Each week, presenter Alex Gibson interviews top Irish and international guests and reports from major Irish conferences covering marketing topics. The show has aired since 2000, making it Ireland's longest running business programme. Alex is Assistant Head – School of Hospitality Management and Tourism, DIT, and who is also senior lecturer in marketing at Dublin Institute of Technology and recipient of the Irish Marketing Educator of the Year award from the Marketing Institute of Ireland, as well as Podcaster of the Year award from the Irish Internet Association.